So what can we learn from this ...
In Crisis Communication, the affected organisation must get its side of the story out. While replying to reporters' questions is one way, this makes the facts subject to intepretation before publication. In addition, print space is limited and it is likely that the story will be edited and para-phrased. Once this happens, pertinent facts of the case may unwittingly be ommitted. Hence, in a Crisis Communication plan, the affected organisation should use its website to tell the full facts of the case.